CornerBarPR.comŽ Marketing and Viral Marketing
Spreading a New Virus
The Marketing Prescription that Gives You a Buzz
IABC St. Louis
22 Apr 04
Bar References (If we missed one, it was unintentional):
- CornerBarPR
- Contacts On Tap
- The Bar Rag
- The 5:01 Club
- Proprietor
- Patrons
- Spiked Articles
- News Munchies
- Today's Special
- Top Shelf
- Premium
- Lite
- UltraLite
Gimmick:
Attitude, tone, style, snappy writing, sass, entertaining, but relevant and useful. Did we say "attitude"?
Marketing (A few not yet implemented):
Basically, anything to keep our names constantly before our target audience.
- Matchbooks
- Coasters
- Martini Glasses
- Shot Glasses
- Bumper Stickers
- Bar Rags
- Shirts
- Hats
- Contests
- Send Job Titles to Fast Company
- Discussion Groups and Newsgroups and Special-Interest Groups
- IABC and PRSA Newsletters
- Personal Involvement in IABC and PRSA
- Articles
- Presentations
- Training Sessions
- News Releases
- Interpersonal Networks
- Emails to Friends and Acquaintances Each Time We Hit a Milestone
... And sometimes just for the hell of it!
- Key Influencers
- Testimonials
- JOTW
- Partnerships
- Free Media
- Marketing Promos
- PR
- Mentions in Others' Columns
- Selective Link Trades
- Snowball Effect
- Reward Referrals
- Customer Pass-Along
In technical terms, our loyalty program rewards correct behavior.
- Experiential Marketing -- Let Patrons "Experience" How it Works
- Customer Retention
- Requiring Customer Identification for Further Contacts
- The Longest, Most Dreadful, Most Entertaining User Agreement You'll Ever See!
- Survey New and Existing Patrons
- Personal Contact
- Phone Contact
- Offer Reprint Rights
- Search Engine Seeding, Marketing, Positioning, and Optimization
- Key Word Programs
- Email Tags
- "Free"
- "Low-Cost"
- Money-Back Guarantee
- Non-Profit Discount
- Competitive-Knockout Rebate
- Commitment to Service
- Personal Service
- Interest in the Small Practitioner
- Product Differentiation
- Developing New Products
- No Pop-Up or Pop-Under Marketing
We?re marketing to ourselves, and we hate this stuff.
- Avoiding the Dreaded Spider
Early on, one of our consultants actually recommended that we spider email addresses. We nixed the idea and are VERY glad we did.
- We've Just Begun Tracking Blogs
There doubtless are more, but that's what comes to mind here. We've done a small amount of advertising -- certainly less than $10,000 worth in 2+ years. It's all viral, baby, viral. And guerilla, and grass-roots, and milking that "tell-a-friend" approach. Doing good work, and encouraging everyone to tell everyone else.
Be sure to tell a friend!
www.TellAFriend.biz
CornerBarPR.comŽ