Spreading a New Virus:
The Marketing Prescription that Gives You a Buzz
Behold the dancing baby. A simple animated character created the buzz that helped ensure the successful first season of "Ally McBeal."

A fallen angel ... the poisonous spider ... rewarding referrals ... parasitic memes ... opinion leaders ... personal contact ... marketing to ourselves ... niche markets ... Usenet ... high pass-along ... exponential growth ... and, always, buzz, buzz, and more buzz!

Too many failed dotcoms spent millions on marketing, missing one of the most effective, lowest-cost, basic public relations and communications techniques: Viral Marketing.

Marketing is only as good as the product or service you're selling. But if yours is solid, Viral Marketing is a low-cost or no-cost means of spreading the word in a highly credible, self-propagating fashion.

We're all willing to pass along a good idea, and that's the trick: BE a good idea, then nudge the ball on its self-directed journey down the hill.

CornerBarPR.com® and Contacts On Tap? are being built that way, so we'll discuss some real-world examples of what works, what doesn't, and why.

Tell a friend.