Corporate, Agency, or Small Biz
Straight Stuff from the Other Side of the Bar
Move over Ann Landers and Miss Manners. Bartender Bob could care less about etiquette; he exists to pour drinks and dish answers to wayward PR folks who need a straight shot of truth.
Bartender Bob answers all career- and industry-related questions and does so with the bite of a drink laced with 151. His Italian, in-your-face responses may rub you the wrong way, but he means well.
Bartender Bob: I'm a former analyst who wants to move into the PR world. I'm completing my MBA and have no idea if I should pursue a corporate, agency, or small business PR position. Any advice?
Wide Open to Career #3
Dear Wide Open to Career #3
Regardless of the pasture you choose, the grass will mow your ass on any given day. Corporations will fill your wallet yet empty your soul. PR agencies will inspire your creative side, but forget that you have a life or family. And, small business will ask that you wear six hats and tap dance to boot.
It boils down to what motivates you and what you're made of. If you need security and support, go corporate. If you need thrills, spills and deals, go agency. If you need to create something from scratch and build a legacy (and are willing to sweat big beads), go small biz.
Whatever you decide, keep a bottle of Jack nearby.