Straight Stuff from the Other Side of the Bar
Move over Ann Landers and Miss Manners. Bartender Bob could care less about etiquette; he exists to pour drinks and dish answers to wayward PR folks who need a straight shot of truth.
Bartender Bob answers all career- and industry-related questions and does so with the bite of a drink laced with 151. His Italian, in-your-face responses may rub you the wrong way, but he means well.
Bartender Bob: I've been churning out three company newsletters every month for two years. I'm fried on the whole process. Any suggestions?
Stop the Presses - I Want Off!
Dear Stop the Presses - I Want Off!
Push the keyboard away and get your ass to the bar. Didn't someone ever tell you that the wall for newsletter writing hits hard and you've hit it? Trying to be creative about writing some pompous exec's vision or EVA goals is enough to make anyone hurl after awhile. Polish your portfolio and plan a move -- even if it's lateral. If you're not learning or building skills, it's time to move on.
In the meantime, pick one story a week that you can pour your soul into and make it the best damned article in corporate print. Then stop by the bar and take a load off. Who knows? You might even meet your next employer there.