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This article appeared in Bulldog Reporter's Journalists Speak Out on PR -- a free e-newsletter copyrighted by Infocom Group. If you'd like to receive this twice-monthly, insight-packed newsletter about how to work more effectively with top journalists -- at no charge -- simply send an email to ntorres@infocomgroup.com: Put "JSO" in the subject line and your name and address in the body of the email.

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