About The Author
George Pitcher is the resident agony uncle of British Airways' Business Life, where he settles the petty-minded vendettas of people who get up his nose. Having as yet not gone post-economic, his day job is at issues management consultancy Luther Pendragon, which he co-founded in the early Nineties. His management responsibilities include explaining where the name of his firm came from, for a modest fee. Prior to Pitcher turning gamekeeper, he was industrial editor of The Observer during Margaret Thatcher's utilities privatisation programme, which left a sliver of industrial cynicism in his soul and a trophy on his mantelpiece for being Industrial Journalist of the Year in 1991, the year he quit while he was ahead to earn some money. All of this he offers up at the journalists' church, St Bride's in Fleet Street, where he is an ordinand training for ministry in secular employment. His book, The Death of Spin, is published by Wiley at £16.99 and is available from bookshops or from WileyEurope.