Wednesday, 17 April 2002 at 12:00 AM
About The Author
With 15+ years of experience, Jon Boroshok is a veteran of high-tech PR and marketing communications. He is the president and founder of TechMarcom, an independent agency specializing in value-based marketing communications for technology companies, and its Biotech Marcom division, providing PR and marketing communications for the life sciences. An accomplished strategist and writer, Jon's articles and columns have appeared in The Boston Globe, Crain Communications, Primedia Business Magazines, ZDNet, CMP Publications, East Bay Business Times, Mass High Tech, Pittsburgh Post-Gazette, DM News, PRWeek, and more. He has also “ghost-written” many articles and white papers on behalf of company executives.
Jon has a B.S. in communications from Emerson College and an M.B.A. in marketing from Northeastern University. In a true display of his Internet expertise and practicing what he preaches, Boroshok met his wife online. He won’t drink lite beer, and feels cigar bars are for prematurely balding twenty-something yuppie wannabees.