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Bar Tools

Research and Measurement

Market research, information, and analysis, particularly media and entertainment

Media and market research

Carma ImMediate
Corporate reputation measurement

Highly segmented, in-depth consumer marketing data

Competitive Intelligence Guide
Tools and links to more than 600 intelligence-related sites

Internet intelligence and analysis
Guide to on-line research with links

Institute for Public Relations
Foundation focusing on research and education to improve the practice of PR

PSA Research
On-line information library dedicated to public service advertising

Quirk's Marketing Research Review
Detailed information on marketing research

Sinickas Communications
Focus groups, surveys, benchmarking, other research

Online survey technology

The Gallup Organization
Measuring human attitudes and behavior

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