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A Sow's Ear is Still a Sow's Ear

By® Staff

Originally Posted

Korean car manufacturer Hyundai Motors wants to change the image of its super-cheap car to that of a more middle class vehicle to compete with the likes of Toyota and Honda. It doesn’t seem to matter to executives at Hyundai that only 3.7 percent of the new car buying public will even consider purchasing the poor quality car. No, Hyundai believes that by auditioning and selecting one of four ad agencies, its image will be revamped within the next five years.

You can be sure these four agencies are tap dancing, singing and perhaps even performing some lap dances to win the $160 million in annual billings.

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