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CNBC Has to Reinvent Itself

By® Staff

Originally Posted

In response to hard times and falling ratings, CNBC is refocusing, starting with its slogan, "Profit From It." No longer the most-watched source on cable, new chief executive Pamela Thomas-Graham must recapture its business-day audience. And, to make things tougher, CNBC audience magnet Geraldo Rivera just moved on to cover the war for Fox.

The battle for audience wages on, along with the battle against terrorism.

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