Bar Rooms

News Munchies

Dangerous Mix: Women, Power Tools, Happy Hour

By® Staff

Originally Posted

Marketing to women: There's an obvious idea.

Home Depot and Loew’s are now offering women "happy hour" classes and Ladies Nights. Single women make up the second-largest group of home buyers after couples, according to the National Association of Realtors.

Are these savvy marketers cashing in on all the women who are sick and tired of the all-too-frequent it’s-easier-to-do-it-myself-than-to-wait-any-longer-for-some-guy- to-help delay? Maybe, or maybe there's something to the notion that many women are simply becoming more independent. Whatever the reason, both home improvement chains estimate that half of all purchases in their stores now are made by women.

Hmm. Wonder which power tools are the hottest sellers?

Join The Discussion

We will never post your email address publicly; it's used solely as part of our verification process to keep the spammers under control. After submitting your comment or question, you'll receive an email confirmation message with a link back to® that you'll need to click before your post appears for others to see. By submitting this post you agree to the Terms Of Service.