Dangerous Mix: Women, Power Tools, Happy Hour
Marketing to women: There's an obvious idea.
Home Depot and Loew’s are now offering women "happy hour" classes and Ladies Nights. Single women make up the second-largest group of home buyers after couples, according to the National Association of Realtors.
Are these savvy marketers cashing in on all the women who are sick and tired of the all-too-frequent it’s-easier-to-do-it-myself-than-to-wait-any-longer-for-some-guy- to-help delay? Maybe, or maybe there's something to the notion that many women are simply becoming more independent. Whatever the reason, both home improvement chains estimate that half of all purchases in their stores now are made by women.
Hmm. Wonder which power tools are the hottest sellers?