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Auto Dealerships Using You for Advertising

By Richard B. Barger, ABC, APR

Originally Posted

We just saw a newsgroup thread complaining about dealers applying promotional/identifying stickers or badges on their customers' new cars, proudly proclaiming the dealership's identity.

We’ve always taken the position that, if the dealer wants to place badging on the car — decals or embossed and glued — he should pay us for advertising. On our most recent new car purchase, one already had been applied when we first saw the car.  We asked that it be removed before we completed the purchase, and it was neatly and quickly done.

Maybe we’ve just been fortunate, but we’ve never had a dealership argue the point.

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